Alexander Bertoni
Pixel Peepers Aren't Always Right: What's the Best Resolution for My Video Content?
When it comes to video content, bigger isn't always better. Which resolution is right for your project?
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Alexander Bertoni
- Aug 27
- 4 min
We'll Fix it in Post: Three Stock Asset Resources We Love
There's a million and one reasons you may need to pull in stock content. Today, we’ll explore three of the best stock asset websites.
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Alexander Bertoni
- Aug 26
- 3 min
How Investing in Video Can Transform Your Non-Profit’s Fundraising
Non-profit organizations are always looking for effective ways to engage supporters, share their mission, and boost donations.
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Alexander Bertoni
- Jun 4
- 5 min
How to Build an Employer Value Proposition and Employer Brand
I've been incredibly fortunate to work with major organizations on developing their employer value proposition (EVP) and employer brand over
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Alexander Bertoni
- Apr 8
- 3 min
In-House or Outsource? Deciding When to Create Video Internally or Hire a Production Company
Video has become a vital component of any successful marketing strategy. I should know: I've built a career on adding more and more video...
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Alexander Bertoni
- Mar 29
- 3 min
5 Signs Your Brand Needs a Refresh: A Guide for Businesses Facing Change
The reality of the world is that companies are investing more and more resources into their most valuable asset: their brand. According...
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Alexander Bertoni
- Mar 11
- 3 min
The Two Best Lenses for Run-and-Gun Sony Cinematographers
A huge part of my value proposition for clients is that, as technology has improved, it's become much easier to create polished video...
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Alexander Bertoni
- Mar 1
- 3 min
How to Foster Connection in a Video Testimonial Interview: Building Relationships with Your Subject
If you've ever filmed a video testimonial interview, you've likely had some painful moments when it comes to getting a convincing and...
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Alexander Bertoni
- Feb 29
- 8 min
Jumping Into the Abyss: Six Things I've Learned in My First Six Months Running a Brand Content Consultancy
My journey into self-employment as Tulpamancer was sparked by realizations about my own needs, as learned through the harsh teacher that...
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Alexander Bertoni
- Feb 29
- 3 min
CFOs are People, Too: The Impact of B2B Brand Marketing, Video Production, and Copywriting
Over the past ten years, B2B organizations have had a reckoning: their consumers are people too and the trends impacting B2C marketing...
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Alexander Bertoni
- Feb 29
- 2 min
The Marketing Content that Commercial Transportation Technology Companies Should be Prioritizing
When you're selling to commercial transportation companies, it's more important than ever to have a strong marketing strategy and the...
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Alexander Bertoni
- Feb 29
- 4 min
Engage, Educate, Entice: The Top Three Types of Recruitment Marketing Videos (and One That's More Effort Than It's Worth)
As news stories of major tech layoffs continue to grace the front page, it's easy to assume that the pendulum of the recruitment...
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Alexander Bertoni
- Feb 29
- 3 min
6 Powerful Tips for Creating Compelling Video Content for B2B Organizations
Video content: every CMO and consumer is clambering for it. As a medium, video works better than almost every other format in helping...
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Alexander Bertoni
- Feb 29
- 1 min
So, You've Gotta Film a Selfie Video
In today's hybrid work and multimedia-obsessed world, it's more likely than not that you've had to either needed to produce a selfie...
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