The IDEXX Difference

IDEXX is more than just the world's leading provider of veterinary diagnostics products. Working under the same roof are some of the world's preeminent water testing experts who have, quite literally, written the book on modern water quality testing.

The problem is, not many know about this team, despite their global impact. We rolled up our sleeves to help fix that problem.

The company wanted this piece to be global, they wanted it to showcase every area of the business (from manufacturing to research and development), and they wanted to center the people behind the products in the narrative.

Tulpamancer handled every step of the process, from script-writing to motion graphics, to bring this story to life, weaving branded narration seamlessly with unscripted interviews to create a piece of content that will be used across the globe to share the tremendous work the organization does to keep water safe for all of us.