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A New Beginning for Blue Portland Maine

Music venue

Video production

Portland, Maine

2024

Blue Portland Maine, a music venue in Portland, Maine, was beginning a transition to a non-profit model. We stepped in to help them tell the story behind what they bring to Portland and why they are making the shift.

Summary

A cornerstone of the music scene in Portland, Maine for more than 20 years, Blue Portland Maine has provided a venue for musicians and fans of all stripes to engage more intimately with their art. But times change, and so must the venue.

Under the guidance of new leadership, they sought to relaunch Blue as a non-profit to improve accessibility for Mainers of all ages, as well as to widen the scope of the performances that take place there.

We worked with fans, musicians, and staff to create a video that communicates the "why" behind the venue and the change to non-profit status.