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IDEXX Vello Launch

INDUSTRY

SERVICES PROVIDED

Veterinary Technology

Software as a Service (SaaS)

Biotechnology

Video Production

Storyboarding

Content and Creative

Motion Graphics

Scriptwriting

In 2024, IDEXX, an S&P 500-listed veterinary technology company, planned to announce their next big software innovation, which they called Vello.

 

Built to work with their existing patient information management systems (PIMS), Vello would help streamline communications between veterinary clinics and their customers.

The IDEXX software team approached Tulpamancer to help them craft an announcement video that not only clearly communicated the value proposition of the tool, but that also had a sense of humor, some levity, and felt authentic to the experience of veterinary clinic owners and pet parents alike.

Working against a tight deadline, we wrote a script, organized a shoot at a real veterinary clinic participating in the Vello beta, and produced this piece that debuted at one of the world's largest veterinary professional conferences.

The Objective

IDEXX Vello

Veterinary Technology

Software as a Service (SaaS)

Biotechnology

INDUSTRY

Video Production

Storyboarding

Scriptwriting

Motion Graphics

SERVICES PROVIDED

THE OBJECTIVE

In 2024, IDEXX, an S&P 500-listed veterinary technology company, planned to announce their next big software innovation, which they called Vello.

 

Built to work with their existing patient information management systems (PIMS), Vello would help streamline communications between veterinary clinics and their customers.

 

The IDEXX software team approached Tulpamancer to help them craft an announcement video that not only clearly communicated the value proposition of the tool, but that also had a sense of humor, some levity, and felt authentic to the experience of veterinary clinic owners and pet parents alike.

 

Working against a tight deadline, we wrote a script, organized a shoot at a real veterinary clinic participating in the Vello beta, and produced this piece that debuted at one of the world's largest veterinary professional conferences.

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