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Brand Development: Adjuma

Tulpamancer worked hand-in-hand with this Ghana-based recruitment and technology start-up to create a brand identity that spoke to the history of the country, it's iconography, and its mission to bring 1,000,000 jobs to 1,000,000 Ghanaians.

Client: Adjuma

INDUSTRY

SERVICES PROVIDED

Talent Attraction and Recruiting

Social Media

Economic Empowerment

Brand Design

Logo Development

Marketing Materials

Graphic Design

Brand Strategy

Market Research

Digital Design

Content & Creative

Gimbala Sankare saw a challenge in Ghana: there were plenty of educated and qualified workers, but they lacked a platform to connect them with the jobs that needed to be filled. That's how Adjuma came to be.

Working with native-born software developers, he set out to build that platform with the goal of connecting 1,000,000 Ghanaians with 1,000,000 jobs.

We helped him create a logo and brand identity that not only conveyed friendly, user-focused accessibility but also alluded to the Ghanaian roots of the company. We looked to the Star of Africa as a design reference, created a color palette anchored in the colors of the Ghanaian flag, and even played into the varied spellings of "Adjuma", a Twi-language word meaning "work" -- it is sometimes spelled with either just the "j" or just the "d", so we connected those two elements for better retention of the brand name.

The Objective

Adjuma

Talent Attraction and Recruiting

Social Media

Economic Empowerment

INDUSTRY

Brand Design

Logo Development

Marketing Materials

Graphic Design

Brand Strategy

Market Research

Digital Design

Content & Creative

SERVICES PROVIDED

THE OBJECTIVE

Gimbala Sankare saw a challenge in Ghana: there were plenty of educated and qualified workers, but they lacked a platform to connect them with the jobs that needed to be filled. That's how Adjuma came to be.

Working with native-born software developers, he set out to build that platform with the goal of connecting 1,000,000 Ghanaians with 1,000,000 jobs.

Tulpamancer helped him create a logo and brand identity that not only conveyed friendly, user-focused accessibility but also alluded to the Ghanaian roots of the company. We looked to the Star of Africa as a design reference, created a color palette anchored in the colors of the Ghanaian flag, and even played into the varied spellings of "Adjuma", a Twi-language word meaning "work" -- it is sometimes spelled with either just the "j" or just the "d", so we connected those two elements for better retention of the brand name.

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